Create and grow a thriving yoga studio in your community

without having to figure it all out on your own or
waste thousands of dollars on avoidable mistakes.

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Create and grow a thriving yoga studio in your community

without having to figure it all out on your own or
waste thousands of dollars on avoidable mistakes.

BOOK A CALL & LEARN HOW

If your secret dream is to create your very own successful & thriving yoga studio,

but your next thought is, 

“but how on earth do i actually make that happen?!,” 

I hear you.

Those feelings of legit concern & worry are so natural & so expected.

Here’s the dream that keeps you up at night
(in a good way) …

You fell in love with yoga the very first time you tried it, and now you want to make it your full-time career by opening a brick-and-mortar yoga studio.

What could be better than creating community and impacting people’s lives every day ...

while doing what you love, 

being your own boss, &

flexing your own schedule?

People relaxing in a yoga studio

I’m here to show you that: 

People relaxing in a yoga studio

Your creative inspiration & your offering to your community in the way of a boutique & neighborhood yoga studio is so valuable & so needed

You CAN do what you love & make such a difference in the community around you

You absolutely CAN live your dream, as a thriving yoga studio owner, without sacrificing everything else & working 24/7 to have an under-profitable yoga studio 

You CAN create such a place of healing & health that stands out, with sales, with community, with love, even in a sea of competitors (PS - competition is a very good thing!) 

You CAN create this dream yoga studio without outside capital, without tons of yoga teaching under your help  & without any entrepreneurial experience

You do NOT have to go it alone. 

This is the big one. You can open the yoga studio of your dreams profitably & with far more ease & far less unnecessary pressure. 

There’s just one, minor detail.  

While you’re SO ready to step into your dream life,  

you may not feel so ready to go it alone,

in a risky & brand new entrepreneurial adventure.

 

There are so many need-to-knows for creating a thriving & successful yoga studio...Things like

how to stand out in a market that already has yoga studios,

what’s most important for any yoga studio that leads to success,

how to grow and thrive year after year,

how to get people excited about your studio before you even open, marketing, operations, hiring, tech, and more.  (The “more” part alone is intimidating!) 

Sure, you could go to Google University –

aka, spend months of your life that you’ll never get back
trying to Google the answers to all your burning questions.
But just the thought of that gives you an instant migraine!

Still, you need answers. 

  • Where do you even start? 
  • How do you build a team of perfect-fit yoga sharers? 
  • How do you find a steady stream of regulars who love your studio? 
  • What’s worth spending your tight budget on and what isn’t? 

The LAST thing you want is to waste your money on costly mistakes that drain your bank account and put YOU & YOUR family in a tough spot. 

I’ve mentored lots of other studios owners along the past 8 years, & have now created an easy-to-follow, clear & concise framework to support others in their yoga studio journey, called “Create Your Own Successful & Thriving Yoga Studio.”

This is not for big box fitness chains & not for spin/boxing/rowing/cycling/pilates studios.

Each of those has its own very niche market. Yoga also has its own. My know-how, my experience, my hard-earned lessons are all in creating boutique neighborhood yoga studios.

I’m here to help you ensure your studio is a ticket to freedom & the life of your dreams, & not to 24/7 stress & overwhelm.

Shelley roupas seen with a friend

Did you know that ONLY 9.4% of neighborhood fitness studios have a profit margin of 20% or more?

That means that 90% of neighborhood fitness studios are not sustainably profitable. 

Those numbers don’t cut it for long. 

Because even though as studio owners we feel so lucky to get to step into this opportunity, &  we are filled up with excitement & energy to make a difference, we still need to make a profit. 

Profit margins = the money you make

 

Create Your Own
Successful Yoga Studio

This comprehensive course gives you all of the insider know-how needed now, at the beginning of your yoga studio journey to fast-track profitability, confidence & ease, not later on, when you've worked tirelessly 24/7 to create an under-profitable studio.

The "Create Your Own Successful Yoga Studio" is for entrepreneurs who are ready to live their dream AND who know they want to be set up for success right from the get-go.

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Testimonials & Verified Reviews

I have told so many people about this yoga studio! I had never tried yoga before FBY. I have fallen in love with yoga & how I feel with this in my life. Yoga teaches it’s ok to not to be perfect all the time and has pushed me to take risks. This place has changed my life. -

Carla Moore

The last year of doing yoga at FBY has been amazing! It feels good all the way to your bones and I’m hooked! I love the “show up as you are” atmosphere and the spectrum of instructors and classes available at FBY. Here’s to many more years of yoga ❤️ -

Taylor Roberts

A group of Happy yogis
This Program IS: 
  • An intentionally created powerhouse of a course that gets straight to the point, is easy to use, and will inspire you and support you in building your dream yoga studio.
  • An “open book” to all of my learnings and mistakes so you can save time, money, and stress. I don’t ever hide or gatekeep information.
  • A clear, simple path forward with a successful yoga studio owner as your guide and in your back pocket.
  • A chance to grow as an entrepreneur, with me rooting for you and equipping you along the way. (I care deeply about your success!) 
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PSST … 

This Program is NOT: 
  • A complicated, overly time-consuming, or mentally draining course that you’ll dread or put off finishing. (No one wants that!) 
  • A course about how to do yoga or why you’d love yoga. (You already love yoga because yoga changed (changes) your life on the daily!) 
  •  A course that will teach you how to teach yoga (although you’ll learn how to share it in a way that makes people love your studio and tell all their friends about it)
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A women coming out of a yoga studio
After taking this course, you’ll walk away:

KNOWING exactly how to run a real, relatable and welcoming yoga studio that people in your community love and flock to.

BEING super clear on how to generate a successful grand opening, how to thrive even in your first year in business, and how to stay not just profitable, but how to grow year after year. 

HAVING complete confidence in your ability to lead yourself, your team and your studio members in this new, fulfilling phase of your life. 

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Here’s a Peek at What You’ll Learn

a lady doing a headstand

Studio Space & Location

  • Discover the absolute must-knows before you even begin looking for studio space, so you can select one without worrying, “Is this a good space or not?” Being clear on what will and won’t work for you will save you SO much time.
  • Learn my secrets to becoming a thriving, independent neighborhood yoga studio (no corporate, franchise, or cookie-cutter studios here!), and how to stand out even if you’re surrounded by other established studios.
  • Get a breakdown of all the hidden costs of opening a studio, so you don’t get blindsided by eye-popping expenses. Instead, you’ll know exactly what to expect so you can be better prepared financially.
  • Learn how to create a beautiful, warm, welcoming, and inviting yoga space that people will love, while matching your unique style and budget.

Business Essentials

  • Get an easy-to-use checklist of how to set up your business properly at the very beginning, for peace of mind. (Trust me, it can take a lot of energy trying to figure this out on your own!)
  • Discover which professional services you’ll need and how to select the ones that will serve you best. Trying to do everything on your own is a fast-track ticket to burnout!
  • Learn the essentials of what you need for studio insurance, tax needs, business software.  
to ladies inside a yoga studio
2 happy similing yogis

Team Building

  • Discover how to build a powerful yoga-sharing team – the most important factor in the success of ANY studio. (Your team is why people will either love your studio or never come back.)
  • Learn why most studios get this part wrong, and what you need to look for (and avoid) when choosing who shares at your studio.
  • Get my insider tips on how to inspire your leadership team (i.e. your “studio managers”) and create a robust ambassador team to help grow and promote your business.

Launching & Pricing

  • Get my exact strategies for generating excitement on social media and in the community during the weeks leading up to your grand opening. Creating early buzz is crucial to a successful launch! 
  • Learn what to spend money on and what NOT to spend money on before and after you open your studio. Not every expense is created equally, and I’ll show you what will provide the best ROI.
  • Gain my proven pricing strategies for how to get people in the door and excited to keep yoga-ing at your studio. (These pricing strategies will help you generate optimal revenue to support your freedom-filled life.)
photo of inside a yoga studio
Shelley Roupas in a garden with yogis

Self-Care

  • Learn why it’s so important to prioritize self-care as you create your dream studio. (Hint: Building a thriving yoga studio is immensely rewarding, but it can also drain ALL of your energy if you let it.)
  • Get my insights on what to delegate and what to keep a close eye on so you can maintain a healthy work-life balance. The goal is to take this leap and still absolutely love it!
  • Find out how to rock and roll through all the ups and downs of how to do this thing that you love, while also taking such good care of you.
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Creating a successful yoga studio doesn’t happen overnight …

but it doesn’t need to take years, either. Because I’ve already tried, tested, and proven the path to creating not one but TWO profitable studios, I can help you get yours up and running asap.

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The *So-Worth-It* Investment

Create Your Own Successful Yoga Studio.
 It is loaded with valuable insider insights that will set you up for success, at the beginning of your yoga studio journey.  

This will help you open your studio so much faster than if you tried to source all of the information on your own. It can also save you *literally* THOUSANDS of dollars from avoiding costly mistakes.

One Time Pay

$299

ONE-TIME PAYMENT

LET’S DO THIS!
Shelley Roupas with dogs

More about me, your mentor

I’m a mom, who in my late 40’s decided I needed to share yoga with other people, because yoga had completely changed (& still changes) my life.

I was going through a separation at the time (my ex remains to this day one of my best pals.) 

Yoga helped me find much needed grounding, clarity & mental ease, during such a turbulent time. I discovered on my mat that if I could take care of myself, I could show up so much more powerfully & authentically for everyone around me. 

Yoga still helps me be in choice every single day now to be who i choose to be, rather than in any habituated, reactionary way of being. 

Back then, in 2016, I was in a career I  loved, broadcasting news. 

This was my second stint in news. My first decade in news was right out of college for 10 years. 

Then, when we had our first son, I got out of news & created a business from my home, so I could be more flexible for family life. I created  personalized frames that I sold in over 400 stores across the country.

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When life unfolded into our separation, I got back into news a second time & truly loved it.  I did lots of stories about women doing exciting things in their communities & just going for it. I loved sharing those inspiring stories! 

However, it was such the challenge to make it to my boys’ then high school sporting events because my on air work was in the late afternoon/early evening. I knew that time with them was limited. 

So I took every penny I had, did not renew my contract at the news station (much to the disbelief of many people around me,) & opened up Feel Better Yoga.  

Yikes! It was a scary time, an exciting time & was the best decision I ever made for myself professionally.

8 years later, I now own two thriving yoga studios in North Carolina with revenues that exceed 800K per year. We didn’t just survive Covid, we continue to experience major growth year after year. We have a team of more than 30 people who share yoga & make such a difference for people in our communities. We create an energy of health & healing & fun. 

Most importantly to me, I still completely love that I get to do this & wake up every morning grateful for the opportunity to make a difference for others, myself & my family.

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Testimonials & Verified Reviews

What a great find! I am visiting from California and stumbled upon this studio and had a wonderful class. Great group of people, clear instructions all within a warm, accepting space . This studio is a TEN! -

Kristin Davis

The last year of doing yoga at FBY has been amazing! It feels good all the way to your bones and I’m hooked! I love the “show up as you are” atmosphere and the spectrum of instructors and classes available at FBY. Here’s to many more years of yoga ❤️ 

- Bekah Mahan

FAQ's
Testimonials & Verified Reviews

FBY has become a staple in our home. Two of my girls went through YTT while they were students at Elon and UNC. They loved it so much and inspired me to do it as well. Unfortunately they're not in NC anymore so we take the online classes as often as we can and it is like our home away from home.  There truly is nothing better than being part of this community even from afar. -

Debbie Hoffer

Since moving to North Carolina, I’ve been looking for a yoga spot that had that *something* I’ve been longing for. FBY is IT! A variety of classes at different times, with fun, knowledgeable teachers and an artsy, eclectic vibe all in a convenient location. So glad I found this place! Will be coming back. -

Megan Sparger

Love love love this studio. When I lived in Burlington I was an avid FBY-er for several years. So glad that since I moved to Durham, we have a spot in Chapel Hill! No other yoga studio had the same feel.

Chapel Hill has the same immaculate vibes as the b-town studio & fab instructors! If you haven’t yoga-d here yet, you’re sure to fall in love when you do! -

Juli Brennan

Still wondering if you can
really do this?  

YES. You can absolutely, 100% do this. 

But I get it. Limiting beliefs are no joke. Been there, felt them myself!

It’s only natural that a tiny voice inside you might be questioning if you have what it takes to do this. 

I'm here with this course to help ensure you have all you need to go after your dream & open your own yoga studio profitably, from the get-go.

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