Create and grow a thriving yoga studio in your community

without having to figure it all out on your own or
waste thousands of dollars on avoidable mistakes.

Create and grow a thriving yoga studio in your community

without having to figure it all out on your own or
waste thousands of dollars on avoidable mistakes.

Here’s the dream that keeps you up at night
(in a good way) …

You fell in love with yoga the very first time you tried it, and now you want to make it your full-time career by opening a brick-and-mortar yoga studio.

What could be better than creating community and impacting people’s lives every day ...

while doing what you love,

being your own boss, &

flexing your own schedule?

There’s just one, minor detail.

While you’re SO ready to step into your dream life,

you may not feel so ready to
go it alone,

in a risky & brand new entrepreneurial adventure.

There are so many need-to-knows for creating a thriving & successful yoga studio...Things like

how to stand out in a market that already has yoga studios,

what’s most important for any yoga studio that leads to success,

how to grow and thrive year after year,

how to get people excited about your studio before you even open, marketing, operations, hiring, tech, and more. (The “more” part alone is intimidating!)

Sure, you could go to Google University –

aka, spend months of your life that you’ll never get back
trying to Google the answers to all your burning questions.
But just the thought of that gives you an instant migraine!

Still, you need answers.

Where do you even start?
How do you build a team of perfect-fit yoga sharers?
How do you find a steady stream of regulars who love your studio?
What’s worth spending your tight budget on and what isn’t?

The LAST thing you want is to waste your money on costly mistakes that drain your bank account and put YOU & YOUR family in a tough spot.

(Those mortgage and grocery bills never take the hint to take a hike!)

Hi again!

As someone who left a steady broadcasting career I loved to create a yoga studio, I know exactly what you’re going through.

I even chose this path after teaching just ONE yoga class, but that’s a story for another day!

Now I’m the founder of two popular and profitable yoga studios, and I want to share all my learnings with you. That includes my successes and mistakes so you can avoid common pitfalls, fast-track your results, and move forward with clarity as you create your dream studio.

Introducing the

Create Your Own
Successful Yoga Studio

Mentorship Program

A 4-month, high-touch program that provides a simple path to create and grow your own successful yoga studio.

If you love the convenience of learning on your own time PLUS want highly personalized support along the way, this program is for you. You’ll get access to

a self-paced course plus 1:1 coaching where I share all of my learnings in building two successful studios.

Note: Spaces are limited and by application only so I can provide you with my most focused attention.
Book a free call to see if the fit feels right!

LET’S TALK

Testimonials & Verified Reviews

I have told so many people about this yoga studio! I had never tried yoga before FBY. I have fallen in love with yoga & how I feel with this in my life. Yoga teaches it’s ok to not to be perfect all the time and has pushed me to take risks. This place has changed my life. -

Carla Moore

The last year of doing yoga at FBY has been amazing! It feels good all the way to your bones and I’m hooked! I love the “show up as you are” atmosphere and the spectrum of instructors and classes available at FBY. Here’s to many more years of yoga ❤️ -

Taylor Roberts

This Mentorship Program IS:

An intentionally created powerhouse of a course that gets straight to the point, is easy to use, and will inspire you and support you in building your dream yoga studio.
An “open book” to all of my learnings and mistakes so you can save time, money, and stress. I don’t ever hide or gatekeep information.
A clear, simple path forward with a successful yoga studio owner as your guide and in your back pocket.
A chance to grow as an entrepreneur, with me rooting for you and equipping you along the way. (I care deeply about your success!)

I’M READY TO DITCH THE DOUBTS!

PSST …

This Mentorship Program is NOT:

A complicated, overly time-consuming, or mentally draining course that you’ll dread or put off finishing. (No one wants that!)
An online course that you’ll have to go through on your own without any added support, coaching, or mentorship.
A course about how to do yoga or why you’d love yoga. (You already love yoga because yoga changed (changes) your life on the daily!)
A course that will teach you how to teach yoga (although you’ll learn how to share it in a way that makes people love your studio and tell all their friends about it)

SAY NO MORE. I WANT IN!

After our 4 months together, you’ll walk away:

KNOWING exactly how to run a real, relatable and welcoming yoga studio that people in your community love and flock to.

BEING super clear on how to generate a successful grand opening, how to thrive even in your first year in business, and how to stay not just profitable, but how to grow year after year.

HAVING complete confidence in your ability to lead yourself, your team and your studio members in this new, fulfilling phase of your life.

LET’S START WITH A CHAT

Here’s a Peek at What You’ll Learn

Studio Space & Location

Discover the absolute must-knows before you even begin looking for studio space, so you can select one without worrying, “Is this a good space or not?” Being clear on what will and won’t work for you will save you SO much time.
Learn my secrets to becoming a thriving, independent neighborhood yoga studio (no corporate, franchise, or cookie-cutter studios here!), and how to stand out even if you’re surrounded by other established studios.
Get a breakdown of all the hidden costs of opening a studio, so you don’t get blindsided by eye-popping expenses. Instead, you’ll know exactly what to expect so you can be better prepared financially.
Learn how to create a beautiful, warm, welcoming, and inviting yoga space that people will love, while matching your unique style and budget.

Business Essentials

Get an easy-to-use checklist of how to set up your business properly at the very beginning, for peace of mind. (Trust me, it can take a lot of energy trying to figure this out on your own!)
Discover which professional services you’ll need and how to select the ones that will serve you best. Trying to do everything on your own is a fast-track ticket to burnout!
Learn the essentials of what you need for studio insurance, tax needs, business software.

Team Building

Discover how to build a powerful yoga-sharing team – the most important factor in the success of ANY studio. (Your team is why people will either love your studio or never come back.)
Learn why most studios get this part wrong, and what you need to look for (and avoid) when choosing who shares at your studio.
Get my insider tips on how to inspire your leadership team (i.e. your “studio managers”) and create a robust ambassador team to help grow and promote your business.

Launching & Pricing

Get my exact strategies for generating excitement on social media and in the community during the weeks leading up to your grand opening. Creating early buzz is crucial to a successful launch!
Learn what to spend money on and what NOT to spend money on before and after you open your studio. Not every expense is created equally, and I’ll show you what will provide the best ROI.
Gain my proven pricing strategies for how to get people in the door and excited to keep yoga-ing at your studio. (These pricing strategies will help you generate optimal revenue to support your freedom-filled life.)

Self-Care

Learn why it’s so important to prioritize self-care as you create your dream studio. (Hint: Building a thriving yoga studio is immensely rewarding, but it can also drain ALL of your energy if you let it.)
Get my insights on what to delegate and what to keep a close eye on so you can maintain a healthy work-life balance. The goal is to take this leap and still absolutely love it!
Find out how to rock and roll through all the ups and downs of how to do this thing that you love, while also taking such good care of you.

LET’S CONNECT

You, me, & 4 months.

Creating a successful yoga studio doesn’t happen overnight … but it doesn’t need to take years, either. Because I’ve already tried, tested, and proven the path to creating not one but TWO profitable studios, I can help you get yours up and running within four short months.

this can't come soon enough

Along with the training videos you’ll watch on your own,
you’ll get my personalized, 1:1 mentorship
throughout your journey. Here’s what the experience will look like:

Month 1:

Self-Paced Training PLUS...

Two 30-minute strategy and Q&A calls over Zoom to discuss your unique goals for your studio.
One full day of Voxer support to provide quick, real-time answers to any questions and help you move through any roadblocks.

Month 2:

Self-Paced Training PLUS …

Two 30-minute strategy and Q&A calls over Zoom to help keep you on track.
A 3-day, in-person mentoring session at my Feel Better Yoga studios so you can see two successful studios in action while being fully immersed in the culture and coaching.

Month 3:

Self-Paced Training PLUS …

Two 30-minute strategy and Q&A calls over Zoom for continued support and mentorship.
One full day of Voxer support to have an expert in your back pocket all day.

Month 4:

Self-Paced Training PLUS …

1 day each week of Voxer support in the month leading up to your grand opening to ensure you’re fully prepped and ready to open your doors to the public. (*Cue that bubbly!*)

LET’S START WITH A CHAT

Love a good BONUS?

(Yeah, you do!)

You wouldn’t think I’d wave goodbye the second you launched, would you? One month after your grand opening, you can claim two additional days of Voxer support to ask me any questions and set your yoga studio up for continued growth. Your long-term success is MY number one priority!

LET’S DO THIS!

**The So-Worth-It Investment**

The name says it all: The Create Your Own Successful Yoga Studio Mentorship Program is designed to help you build a thriving studio.

You won’t just get my 1:1 time – you’ll get all of my experience, expertise, and learnings from building two studios from the ground up.

This will help you open your studio so much faster than if you tried to source all of the information on your own. It can also save you *literally* THOUSANDS of dollars from avoiding costly mistakes.

If the fit feels right and your application is approved,
you’ll have two convenient payment options:

Full Pay

$9000

ONE-TIME PAYMENT

Payment Plan

$2,300/mo

FOR 4 MONTHS

LET’S BEGIN WITH A CALL

More about me, your 1:1 mentor

Shelley here, again! I’m the creator and founder of Feel Better Yoga, a nearly 7-figure business.

Consider this your proof that it’s totally possible to run a yoga business that is both profitable and incredibly fulfilling. If we’re a good match, I’d love to show you how to do both!

Before yoga, I was newly separated, a single mom of two teenagers, and emotionally bankrupt. Yoga gave me the courage to see what was possible for me and chase my dreams. But that didn’t mean it was easy.

When I opened my first studio, I had to figure it all out on my own.

This led to exhaustion, overwhelm, and many sleepless nights wondering things like:

How will I get people to my classes?
How will I get other yoga sharers to join my team?
How will I be able to afford all my other business expenses on a tight budget?

Of course (spoiler alert), it all worked out … but I would’ve given anything to have a mentor by my side back then, guiding me through the process. That’s why I’m so passionate about this program.

If you’re ready to skip all the costly and time-consuming trial and error, I’m here to support you!

LET’S BEGIN WITH A CALL

Let’s Tick Some Boxes

In a high-touch mentorship program like this, the fit is so important.

Please only apply if you can check these boxes:

You love yoga and are clear about how yoga has changed your life – and continues to change your life on the daily.

You’re willing to open up and share personally in your yoga teaching to better connect with your members.

You’re able (and excited!) to come to my yoga studios for three days to feel our culture and learn from me and my team. (Note: travel costs are not included in the price of this program.)

Your desired city/location for your yoga studio is more than 40 miles away from my current studios or other studios I’ve helped people set up.

Your goal is to do this FULL-TIME, not as a part-time gig or side hustle.

You aren’t focused on making money, but on making an impact on the world around you while doing what you love. (Start there, and the money will come!)

You’re willing to let us do your RYT200 trainings for the first 12-24 months.

You’re brave and fun and ready to DO THIS THING!

LET’S TALK

Testimonials & Verified Reviews

What a great find! I am visiting from California and stumbled upon this studio and had a wonderful class. Great group of people, clear instructions all within a warm, accepting space . This studio is a TEN! -

Kristin Davis

- Bekah Mahan

FAQ's

How long does it typically take to set up a yoga studio?

How is this program different from your Yoga Teacher Training?

When I build my team of yoga sharers, will they go through Yoga Teacher Training?

How much time should I set aside for this mentorship program?

Why is this such a great investment?

Testimonials & Verified Reviews

FBY has become a staple in our home. Two of my girls went through YTT while they were students at Elon and UNC. They loved it so much and inspired me to do it as well. Unfortunately they're not in NC anymore so we take the online classes as often as we can and it is like our home away from home. There truly is nothing better than being part of this community even from afar. -

Debbie Hoffer

Since moving to North Carolina, I’ve been looking for a yoga spot that had that *something* I’ve been longing for. FBY is IT! A variety of classes at different times, with fun, knowledgeable teachers and an artsy, eclectic vibe all in a convenient location. So glad I found this place! Will be coming back. -

Megan Sparger

Love love love this studio. When I lived in Burlington I was an avid FBY-er for several years. So glad that since I moved to Durham, we have a spot in Chapel Hill! No other yoga studio had the same feel.

Chapel Hill has the same immaculate vibes as the b-town studio & fab instructors! If you haven’t yoga-d here yet, you’re sure to fall in love when you do! -

Juli Brennan

Still wondering if you can
really do this?

YES. You can absolutely, 100% do this.

But I get it. Limiting beliefs are no joke. Been there, felt them myself!

It’s only natural that a tiny voice inside you might be questioning if you have what it takes to do this.

That’s why I’m here – to not only give you the clear, practical steps to build a successful yoga studio, but to step in with mindset support whenever you need it.

I’ll be the first to remind you of how wildly capable and amazing you are so you can quickly get back to chasing your dreams and impacting more lives. Got it? Good!

(Yes, I’ve got the big sister vibes going … but you’ll love me for it later!)

Book a call now, and let’s build you a thriving yoga studio, already!

LET’S GET TO IT!

Still reading?

Lemme guess … You also like to wait for all the end credits to roll at the movie theater in case there’s a surprise bonus scene. I do that too! If you have questions about my mentorship program, feel free to email me at [email protected]. If you were hoping for a bonus “scene” here, check out this cool timeline of my journey to Feel Better Yoga.

Create and grow a thriving yoga studio in your community